The best way to experience Southeast Wisconsin may just be via shopping excursions that not only introduce you to the inherent beauty of the five-county region, but also to its many unique specialty stores and shopping venues. Consider exploring downtown Wauwatosa in Milwaukee County, Waukesha in Waukesha County, or Port Washington in Ozaukee County for an old-fashioned, “Main Street” experience featuring a variety of specialized shops in historic buildings. Also, several southeastern Wisconsin communities have transformed their downtowns into go-to shopping destinations, including Cedarburg’s Bridge Road in Ozaukee County, Delafield’s Milwaukee Street in Waukesha County, Whitefish Bay’s East Silver Spring Drive in northern Milwaukee County and Greendale’s Broad Street in southern Milwaukee County. Malls and outlets feature top national brands, including Nordstrom, Michael Kors, Macy’s, Kate Spade New York, Pottery Barn, Apple, Crate & Barrel, Boston Store, The Container Store and Kohl’s. Exciting new retail, dining and entertainment developments are also springing up in the metro area, including The Mayfair Collection, Wauwatosa; Drexel Town Square, Oak Creek; The Corners of Brookfield; and 84South, Greenfield. The city of Milwaukee itself is a treasure trove of eclectic and trendy shops, with several shopping districts of note: The Historic Third Ward, just south of downtown; Cathedral Square on the East Side; and Downer Avenue, located just northeast of the downtown area.

The region is served by six regional shopping malls: Bayshore Town Center, Mayfair Mall, The Shops of Grand Avenue and Southridge Mall in Milwaukee County; Brookfield Square in Waukesha County and Regency Mall in Racine County. Looking for a bargain? Your best hunting grounds are the four major outlet malls located within a 40-minute drive – the new Mayfair Collection, Gurnee Mills, Pleasant Prairie Premium Outlets and Johnson Creek Premium Outlets. 

Shopping Centers

Bayshore Town Center: 5800 N. Bayshore Dr., Glendale; more than 125 stores and 25 eateries. Major tenants: Apple, Old Navy, Boston Store, Cheesecake Factory, Barnes & Noble, IPIC Theater, Pinstrikes, Sprecher’s Restaurant & Pub, Trader Joe’s. Telephone: (414) 963-8780; Website:

Brookfield Square: 95 N. Moorland Rd., Brookfield; 125+ stores. Major tenants: Boston Store, Barnes & Noble, JCPenney, The North Face, Sears, Fleming’s Prime Steakhouse & Wine Bar, Mitchell’s Fish Market, Cooper’s Hawk, BRAVO!, Stir Crazy, Jason’s Deli, Blackfinn Ameripub, Grassroots Salad Company and The Fresh Market. Hours: 10-9 Mondays - Saturdays, 11-6 Sundays. Telephone: (262) 786-3430; Website:

Mayfair Mall: 2500 N. Mayfair Rd., Wauwatosa. More than 160 stores. Major tenants: Nordstrom, Macy’s, Boston Store, Crate & Barrel, The Container Store, Pottery Barn, Williams Sonoma, P.F. Chang’s. Hours: 10-9 Mondays - Saturdays, 11-6 Sundays. Telephone: (414) 771-1300; Website:

Regency Mall: 5538 Durand Ave., Racine; Nearly 70 stores. Major tenants: Target, Boston Store, Burlington Coat Factory, Dunham’s Sporting Goods, Planet Fitness, Ross Dress For Less and Olive Garden. Hours: 10-9 Mondays - Fridays, 10-8 Saturdays, 11-6 Sundays.; Telephone: (262) 554-7903; Website:

The Shops of Grand Avenue:  275 W. Wisconsin Ave., Milwaukee. More than 50 stores. Major tenants: Boston Store, T.J. Maxx, Foot Locker, Stone Creek Coffee, Wild Flour Bakery and Escape Chambers. Hours: 10-7 Mondays - Fridays, 10-6 Saturdays, 11-5 Sundays. Telephone: (414) 224-0655; Website:

Southridge Mall: 5300 S. 76th St., Greendale; Over 125 stores, service and food. Major tenants: Boston Store, JCPenney, Sears, Kohl’s, Macy’s, Buca di Beppo and Explorium Brew Pub. Hours: 10-9 Mondays - Saturdays, 11-6 Sundays. Telephone: (414) 421-1102; Website:

Outlet Malls

Gurnee Mills:  I-94 and Rt. 132, Gurnee, IL; 200+ stores. Major tenants: Macy’s, Neiman Marcus Last Call, Saks Fifth Avenue OFF 5TH, H&M, Guess Factory Store, Tommy Hilfiger Company Store, Abercrombie & Fitch Outlet, Gap Outlet, Nike Factory Store, Rainforest Café, Bass Pro Shops Outdoor World, Marcus Cinema, indoor ice skating, and miniature golf. Hours: 10-9 Mondays - Fridays, 10-9:30 Saturdays, 11-7 Sundays (hours vary during holidays). Telephone: (847) 263-7500; Website:

Johnson Creek Premium Outlets:  I-94 and Hwy. 26, Exit 267, Johnson Creek, WI; 60 stores. Major merchants: Adidas, American Eagle Outfitters, Ann Taylor Factory Store, Banana Republic Factory Store, Bath & Body Works, Coach, Gap Factory Store, Talbot’s, Gymboree Outlet, Columbia, Loft Outlet, Nike, Polo Ralph Lauren Factory Store, Eddie Bauer Outlet and Under Armour. Hours: 10-8 Mondays - Saturdays, 10-7 Sundays. Telephone: (920) 699-4111; Website:

Mayfair Collection: Hwy. 45 and Burleigh Road, Wauwatosa, WI; 20+ stores and restaurants. Major tenants: Dick's Sporting Goods, DSW, Home Goods, Men's Warehouse, Nordstrom Rack, Old Navy, Saks Fifth Avenue OFF 5th, TJ Maxx and Whole Foods. Telephone: (414) 258-6581; Website:

Pleasant Prairie Premium Outlets: I-94 and Hwy. 165, Pleasant Prairie; more than 90 brand-name stores. Major tenants: Coach, Kate Spade New York, The North Face, Michael Kors, Hugo Boss Factory Store, J. Crew, Nike Factory Store, Under Armour, Polo Ralph Lauren, UGG Australia and Cole Haan. Hours: 10-9 Mondays - Saturdays, 10-7 Sundays. Telephone: (262) 857-2101; Website:

Request a Copy
Sample Handbook
Discover Milwaukee, The Greater Milwaukee Relocation Guide has detailed information on schools, communities, home prices, and more...