It could be said that the best way to experience Southeastern Wisconsin is on “shopping safaris” that will introduce you to the many unique specialty stores and shopping areas in the five-county region. If you want the old-fashioned “hometown” shopping experience, where stores stocked with unique items line both sides of Main Street, try Stonewood Village and Old Toll Road Village in Brookfield, both of which offer a variety of shopping experiences in an historical setting. Several Southeastern Wisconsin communities have also transformed their downtowns into unique shopping destinations. They include Cedarburg’s Bridge Road in Ozaukee County, Delafield’s Milwaukee Street in Waukesha County, Whitefish Bay’s East Silver Spring Drive in northern Milwaukee County, the heart of the Village of Wauwatosa in western Milwaukee County and Greendale’s Broad Street in southern Milwaukee County. The city of Milwaukee has several shopping areas of note, including the Third Ward, a trendy area south of downtown, Cathedral Square on the city’s east side, and Downer Avenue, which is located just northeast of the downtown area.

The region is served by six regional shopping malls: Bayshore Town Center, Mayfair Mall, The Shops of Grand Avenue and Southridge Mall in Milwaukee County; Brookfield Square in Waukesha County and Regency Mall in Racine County. Looking for a bargain? Your best hunting grounds are the three major outlet malls located within a 40-minute drive – Gurnee Mills, Pleasant Prairie Premium Outlets and Johnson Creek Premium Outlets. 

Shopping Centers

Bayshore Town Center: 5800 N. Bayshore Dr., Glendale; more than 125 stores and 25 eateries. Major tenants: Apple, Boston Store, Sports Authority, Cheesecake Factory, Barnes & Noble. Telephone: (414) 963-8780; Website:

Brookfield Square: 95 N. Moorland Rd., Brookfield; 125+ stores. Major tenants: Boston Store, Barnes & Noble, JCPenney, Sears, Fleming’s Prime Steakhouse & Wine Bar, Mitchell’s Fish Market, Cooper’s Hawk, BRAVO!, Stir Crazy and Red Robin. Hours: 10-9 Mondays - Saturdays, 11-6 Sundays. Telephone: (262) 797-7245; Website:

Mayfair Mall: 2500 N. Mayfair Rd., Wauwatosa. More than 160 stores. Major tenants: Macy’s, Boston Store, Crate & Barrel, Barnes & Noble. Hours: 10-9 Mondays - Saturdays, 11-6 Sundays. Telephone: (414) 771-1300; Website:

Regency Mall: 5538 Durand Ave., Racine; 110 stores. Major tenants: JCPenney, Target, Boston Store, Burlington Coat Factory, hhgregg. Hours: 10-9 Mondays - Fridays, 10-8 Saturdays, 11-6 Sundays.; Telephone: (262) 554-7979; Website:

The Shops of Grand Avenue:  275 W. Wisconsin Ave., Milwaukee. Major tenants: Boston Store, T.J. Maxx, Foot Locker, Walgreens, Office Max Business Solutions. Hours: 10-7 Mondays - Fridays, 10-6 Saturdays, 11-5 Sundays. Telephone: (414) 224-0655; Website:

Southridge Mall: 5300 S. 76th St., Greendale; 130 stores. Major tenants: Boston Store, JCPenney, Sears, Kohl’s and Macy’s. Hours: 10-9 Mondays - Saturdays, 11-6 Sundays. Telephone: (414) 421-1102; Website:

Outlet Malls

Gurnee Mills:  I-94 and Rt. 132, Gurnee, IL; 200+ stores. Major tenants: Neiman Marcus Last Call, Saks Fifth Avenue OFF 5TH, Forever 21, H&M, Guess Factory Store, Tommy Hilfiger Company Store, Abercrombie & Fitch Outlet, Gap Outlet, Nike Factory Store and Bass Pro Shops Outdoor World. Hours: 10-9 Mondays - Fridays, 10-9:30 Saturdays, 11-7 Sundays (hours vary during holidays). Telephone: (847) 263-7500; Website:

Johnson Creek Premium Outlets:  I-94 and Hwy. 26, Exit 267, Johnson Creek, WI; 60 stores. Major tenants: Adidas, American Eagle Outfitter, Ann Taylor Factory Store, Banana Republic Factory Store, Calvin Klein, Coach, Gap Factory Store, Christopher and Banks, Columbia Sportswear, Loft Outlet, Nike, Polo Ralph Lauren Factory Store, Sunglass Hut, Under Armour and Tommy Hilfiger. Hours: 10-9 Mondays - Saturdays, 10-7 Sundays. Telephone: (920) 699-4111; Website:

Pleasant Prairie Premium Outlets: I-94 and Hwy. 165, Pleasant Prairie; more than 90 brand-name stores. Major tenants: Coach, The North Face, Juicy Couture, Hugo Boss Factory Store, J. Crew, St. John Outlet, Nike Factory Store, Reebok, Under Armour, Polo Ralph Lauren and Cole Haan. Hours: 10-9 Mondays - Saturdays, 10-7 Sundays. Telephone: (262) 857-2101; Website:

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