The best way to experience Southeast Wisconsin may just be via shopping excursions that not only introduce you to the inherent beauty of the five-county region, but also to its many unique specialty stores and shopping venues. Consider exploring downtown Wauwatosa in Milwaukee County, Waukesha in Waukesha County, or Port Washington in Ozaukee County for an old-fashioned, “Main Street” experience featuring a variety of specialized shops in historic buildings. Also, several southeastern Wisconsin communities have transformed their downtowns into go-to shopping destinations, including Cedarburg’s Bridge Road in Ozaukee County, Delafield’s Milwaukee Street in Waukesha County, Whitefish Bay’s East Silver Spring Drive in northern Milwaukee County and Greendale’s Broad Street in southern Milwaukee County. The city of Milwaukee itself is a treasure trove of eclectic and trendy shops, with several shopping areas of note: The Historic Third Ward, just south of downtown; Cathedral Square on the city’s east side; and Downer Avenue, located just northeast of the downtown area.

The region is served by six regional shopping malls: Bayshore Town Center, Mayfair Mall, The Shops of Grand Avenue and Southridge Mall in Milwaukee County; Brookfield Square in Waukesha County and Regency Mall in Racine County. Looking for a bargain? Your best hunting grounds are the four major outlet malls located within a 40-minute drive – the new Mayfair Collection, Gurnee Mills, Pleasant Prairie Premium Outlets and Johnson Creek Premium Outlets. 

Shopping Centers

Bayshore Town Center: 5800 N. Bayshore Dr., Glendale; more than 125 stores and 25 eateries. Major tenants: Apple, Boston Store, Sports Authority, Cheesecake Factory, Barnes & Noble. Telephone: (414) 963-8780; Website:

Brookfield Square: 95 N. Moorland Rd., Brookfield; 125+ stores. Major tenants: Boston Store, Barnes & Noble, JCPenney, Sears, Fleming’s Prime Steakhouse & Wine Bar, Mitchell’s Fish Market, Cooper’s Hawk, BRAVO!, Stir Crazy and Red Robin. Hours: 10-9 Mondays - Saturdays, 11-6 Sundays. Telephone: (262) 797-7245; Website:

Mayfair Mall: 2500 N. Mayfair Rd., Wauwatosa. More than 160 stores. Major tenants: Nordstrom, Macy’s, Boston Store, Crate & Barrel, The Container Store, Barnes & Noble. Hours: 10-9 Mondays - Saturdays, 11-6 Sundays. Telephone: (414) 771-1300; Website:

Regency Mall: 5538 Durand Ave., Racine; 85 stores. Major tenants: Target, Boston Store, Burlington Coat Factory, hhgregg. Hours: 10-9 Mondays - Fridays, 10-8 Saturdays, 11-6 Sundays.; Telephone: (262) 554-7979; Website:

The Shops of Grand Avenue:  275 W. Wisconsin Ave., Milwaukee. Major tenants: Boston Store, T.J. Maxx, Foot Locker, Walgreens. Hours: 10-7 Mondays - Fridays, 10-6 Saturdays, 11-5 Sundays. Telephone: (414) 224-0655; Website:

Southridge Mall: 5300 S. 76th St., Greendale; 130 stores, service and food. Major tenants: Boston Store, JCPenney, Sears, Kohl’s and Macy’s. Hours: 10-9 Mondays - Saturdays, 11-6 Sundays. Telephone: (414) 421-1102; Website:

Outlet Malls

Gurnee Mills:  I-94 and Rt. 132, Gurnee, IL; 200+ stores. Major tenants: Neiman Marcus Last Call, Saks Fifth Avenue OFF 5TH, Forever 21, H&M, Guess Factory Store, Tommy Hilfiger Company Store, Abercrombie & Fitch Outlet, Gap Outlet, Nike Factory Store and Bass Pro Shops Outdoor World. Hours: 10-9 Mondays - Fridays, 10-9:30 Saturdays, 11-7 Sundays (hours vary during holidays). Telephone: (847) 263-7500; Website:

Johnson Creek Premium Outlets:  I-94 and Hwy. 26, Exit 267, Johnson Creek, WI; 60 stores. Major tenants: Adidas, American Eagle Outfitter, Ann Taylor Factory Store, Banana Republic Factory Store, Calvin Klein, Coach, Gap Factory Store, Christopher and Banks, Columbia Sportswear, Loft Outlet, Nike, Polo Ralph Lauren Factory Store, Sunglass Hut, Under Armour and Tommy Hilfiger. Hours: 10-9 Mondays - Saturdays, 10-7 Sundays. Telephone: (920) 699-4111; Website:

Mayfair Collection: Hwy. 45 and Burleigh Road, Wauwatosa, WI; 20+ stores and restaurants. Major tenants: Dick's Sporting Goods, DSW, Home Goods, Men's Warehouse, Nordstrom Rack, Old Navy, Saks Fifth Avenue OFF 5th, TJ Maxx and Whole Foods. Telephone: (414) 258-6581; Website:

Pleasant Prairie Premium Outlets: I-94 and Hwy. 165, Pleasant Prairie; more than 90 brand-name stores. Major tenants: Coach, The North Face, Juicy Couture, Hugo Boss Factory Store, J. Crew, St. John Outlet, Nike Factory Store, Reebok, Under Armour, Polo Ralph Lauren and Cole Haan. Hours: 10-9 Mondays - Saturdays, 10-7 Sundays. Telephone: (262) 857-2101; Website:

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