Choosing a Primary Care Physician


Finding a Doctor

Choosing a primary care provider is an important part of getting settled in a new community. In southeastern Wisconsin, most primary care physicians and other providers are affiliated with one of the region’s major health systems, giving patients access to extensive networks of specialists, hospitals, urgent care centers, diagnostic services and other medical resources.

When choosing a provider, consider location, health-system affiliation, insurance coverage, specialty and appointment availability. Primary care may be provided by family medicine physicians, internal medicine physicians, pediatricians, physician assistants and nurse practitioners. Some health systems also offer virtual primary care and same- or next-day appointments.

Start With Your Insurance

Before selecting a physician, check your health insurance provider’s online directory or contact the insurer to make sure the physician and health system are in-network. A physician may practice within a particular health system but not participate in every insurance plan offered by that system.

Find a Primary Care Provider

Southeastern Wisconsin’s major health systems offer online physician directories that allow you to search by specialty, location and other preferences. Many provider profiles include professional backgrounds, areas of interest, languages spoken and, in some cases, introductory videos and online appointment scheduling. Aurora, for example, specifically allows patients to consider location, specialty, language and other preferences when choosing primary care.

Health System Find a Provider
Aurora Health Care Find an Aurora doctor
Ascension Wisconsin Find an Ascension doctor
Children’s Wisconsin Find a Children’s Wisconsin provider
Froedtert & Medical College of Wisconsin Find a Froedtert & MCW doctor
Medical College of Wisconsin Medical College of Wisconsin
ProHealth Care Find a ProHealth Care provider

Froedtert & MCW’s directory, for example, allows newcomers to search by condition, treatment, specialty, physician and location and also offers online scheduling for many primary-care appointments.

Comparing Health Care Quality

The Wisconsin Collaborative for Healthcare Quality (WCHQ) is a clinician-led statewide organization that collects and reports health-care quality data. Its public reports cover areas such as preventive care, diabetes, high blood pressure, cancer screening and other measures and can provide additional perspective when evaluating health care in Wisconsin.

Wisconsin Collaborative for Healthcare Quality